New Product: USERcycle – a better way to track and engage your customers

August 18, 2010
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In the course of applying lean startup techniques to my other products, I’ve stumbled across a recurring problem of finding better ways to track and improve engagement with my users. This not only applies to early users when lots of things can and do go wrong, but also to later users, when you need to [...]

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How I Document my Business Model Hypotheses

August 11, 2010
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The validated learning loop is the fundamental feedback loop that drives a lean startup: I do find some of Osterwalder’s blocks a bit too general for a lean startup and specifically my type of business – web apps. For instance, before product/market fit, I need to see more emphasis on Problem/Solution than key partners or [...]

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Book Update – Running Lean

August 4, 2010
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I want to take a moment to provide a quick update on the progress of my book since I had initially hoped to have it published by now. I knew going in that writing a book would be a beast. I just hadn’t anticipated how big an undertaking this could be. What is it about? [...]

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3 Rules to Actionable Metrics

July 14, 2010
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First, what is an actionable metric? An actionable metric is one that ties specific and repeatable actions to observed results. The opposite of actionable metrics are vanity metrics (like web hits or number of downloads) which only serve to document the current state of the product but offer no insight into how we got here [...]

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Pivot Before Product/Market Fit, Optimize After

June 29, 2010
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“Startups that succeed are those that manage to iterate enough times before running out of resources” -Eric Ries Even though an iteration (in Lean Startup) is defined as a Build/Measure/Learn experiment, the iteration loop can be applied equally well to optimization experiments as well as pivot experiments which has often led to Lean Startups being [...]

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Focussing on the Right Customer

June 15, 2010
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Last week, I re-watched Kathy Sierra’s talk from the 2009 Business of Software conference. As usual, it was filled with gems of wisdom around creating passionate users. But one of her old memes particularly stuck out for me: Don’t make a better [X], make a better [user of X] More often than not, we unknowingly [...]

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Troubleshooting Free Trials

May 25, 2010
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I got an interesting question the other day on why the call to action after Customer Discovery is “Signup Now” versus “Buy Now”. If you’ve got a problem and solution that resonates with a prospect, why not charge them right away? First, there is a big difference between describing/demoing a solution and delivering on one. [...]

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There is an “I” in Vision

May 3, 2010
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The press loves to celebrate stories of visionaries that saw the future and charted a course to intersect it with a “revolutionary” new product offering. In a visionary product launch there is no place for being too early or too late: While these make for great stories, behind every visionary story usually lies years of [...]

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Continuous Deployment (Startup Lessons Learned Conference, 4/23/2010)

April 24, 2010
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The first “Lean Startup” conference (Startup Lessons Learned) was a great success. Eric Ries and company put together a great lineup of presenters and executed the event very well. I got the most value from the case-studies. While core principles were mostly the same (Customer first, Get out of the building, etc.), there were some [...]

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3 Rules for Building Features in a Lean Startup

April 14, 2010
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Validated learning about customers is the measure of progress in a Lean Startup – not lines of working code or achieving product development milestones. So lets take a look at where in the product development process do we do this type of learning: Where we learn about customers While some learning happens during the requirements [...]

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Bootstrapping a Lean Startup

March 23, 2010
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While not the same thing, Bootstrapping and Lean Startups are quite complementary. Both cover techniques for building low-burn startups by eliminating waste through the maximization of existing resources first before expending effort on the acquisition of new or external resources. While bootstrapping provides a strategic roadmap for achieving sustainability through customer funding (i.e. charging customers), [...]

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Coming Soon: Getting Lean – the book

March 14, 2010
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Based on encouragement from readers, I’ve decided to undertake writing a short book on applying bootstrapping, customer development, and lean startup techniques to web startups. The book will cover practical techniques for iterating a web application to product/market fit and (like my blog) will build on the works of Steve Blank, Eric Ries, Dave McClure, [...]

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Customer Development Checklist for My Web Startup – Part 2

February 23, 2010
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I covered the Customer Discovery flow for my web startup in Part 1. Here I’ll be covering the next step: Customer Validation. At the end of Customer Discovery you should have identified a customer problem worth solving and started building your solution (MVP). During Customer Validation, you’ll test your finished MVP by selling it to [...]

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Customer Development Checklist for My Web Startup – Part 1

February 16, 2010
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Last year, Steve Blank threw out a challenge to Lean Startup Circle members to update his customer development checklist (Appendix B in his book) for their specific business. His checklist is built for Enterprise Software which doesn’t readily translate to other types of startups including web startups (especially when you get to Customer Validation). After [...]

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Experiments in Pricing

February 16, 2010
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Pricing is simultaneously one of the most complicated and most important things to get right. It is harder to iterate with price and advice on when/how to start charging is all over the map. I wrote a guest post on Venture Hacks where I discuss how I tested and implemented pricing for my MVP. Read [...]

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Building a Lean Startup (Austin Lean Startup Meetup, Feb 2010)

February 3, 2010
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We had a great turnout for the first Austin Lean Startup Meetup. Eric Ries called in to kickoff the event and there was a lot of entrepreneurial energy and ideas for how we can take Lean Startup theory to practice. I presented a high-level overview on building a lean startup using CloudFire as a case [...]

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Deploying Desktop-based Software Continuously

January 18, 2010
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Of all the Lean Startup techniques, Continuous Deployment is by far the most controversial. Continuous Deployment is a process by which software is released continuously throughout the day – in minutes versus days, weeks, or months. While the biggest waste in manufacturing is created from having to transport products from one place to another, the [...]

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Lessons Learned in 2009

January 5, 2010
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I’ve been an entrepreneur for 7+ years now – self-funded the first 2 years and bootstrapped the last 5. Yes I subscribe to the true definition of bootstrapping as being customer-funded versus self-funded. To some people, that is quite an accomplishment. However, I feel like the last 7 years have just been an education and [...]

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Achieving Flow in a Lean Startup

December 8, 2009
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Eliminating waste is the fundamental principle of lean thinking. As defined by Womak/Jones in their book “Lean Thinking” (a must-read): Waste is any human activity which absorbs resources but creates no value. Of all resources, there is no resource more valuable than time. Time is more valuable than money. While money can fluctuate up or [...]

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A First Look at Some Metrics Numbers

December 2, 2009
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Last time I shared my conversion dashboard and promised some numbers. I don’t have all the numbers yet. But enough to start identifying some actionable next steps. First some tools discussion is in order I had been using Mixpanel and evaluating KISSmetrics for my metrics data. While I still see lots of possibilities using Mixpanel [...]

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How I am Measuring Product/Market Fit

November 17, 2009
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I can summarize my last post with a strong call to action: Focus on Product/Market Fit First. Here I’ll be laying the groundwork for how I plan to measure and optimize the process of achieving product/market fit. Metrics are, of course, the answer. But I have spent enough cycles getting lost in Google Analytics’ numbers, [...]

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The First Thing That Matters: Product/Market Fit

November 10, 2009
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After my last post on landing page (UVP) optimization, Nivi, from VentureHacks, pointed me at Sean Ellis’s blog and suggested that I might be better served achieving product/market fit before spending time on landing page optimization and positioning. While I completely agree that achieving product/market fit is the necessary prerequisite to kicking into growth mode, [...]

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From Minimum Viable Product to Landing Pages

November 3, 2009
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A lot (okay a ton) has been written already on landing page design. A great starting point is Chance Barnett’s Landing Pages That Convert. One of the most important elements of a landing page is the unique value proposition (UVP). It’s a headline, image, or tagline that needs to engage the visitor in the first [...]

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How I built my Minimum Viable Product

October 26, 2009
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The Minimum Viable Product (MVP) is a key lean startup concept popularized by Eric Ries. The basic idea is to maximize validated learning for the least amount of effort. After all, why waste effort building out a product without first testing if it’s worth it. So for a new product idea or concept, what is [...]

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How I learnt to grok Customer Development

October 19, 2009
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Chapter 1: An Engineer’s Itch I’d love to claim that I’ve subconsciously used Customer Development practices all along but that just isn’t true. My first product, 6Degrees, was a p2p address book that was created to basically test out the 6 degrees of separation concept – a sort of “trusted Napster” for contacts. I didn’t [...]

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