Comments on: From Minimum Viable Product to Landing Pages

By: Naples web design

Naples web design — Sat, 31 Jul 2010 23:14:40 +0000

I agree with you because in my own experience when it comes to stumble upon I can gain enough traffic just by interacting with those people who are visiting my page but Wellington A. have a point too because if a stumble page is not on English content, visitors usually don't intend to make read or even visit and and if that will be the case then there is no gain for traffic.

By: Ash Maurya

Ash Maurya — Mon, 12 Jul 2010 19:16:40 +0000

Thanks a lot for your feedback Fred and yes I agree that the landing page is anywhere from optimal still. That said, the emotional message (words + image) is currently working to produce "just enough" traffic to support the learning we need at this stage.

It's funny you mention the "ginsu-knife" style video which is something we have talked about doing. In due course...

Best,

Ash

By: fredguth

fredguth — Mon, 12 Jul 2010 07:20:18 +0000

Hi Ash,
great post! I visited the site now (seven months after you publish it) and I see a version mentioning "Busy Parents", but without the "No uploading". It didn't work after all?

I must confess that when I first saw CloudFire site I noticed no difference from any other photosharing tool. It was only after reading this post that I got it. Maybe "No uploading" is focusing on how you do it, in the process, when you should focus on the benefit, like the text "Faster" in the current design.

But again you have a problem. This time, the problem I see is that despite your service being unique in terms of speed, everybody claims to have "the fast" alternative.

I suggest to produce a simple video or animation in a very "ginsu-knife" style: show someone sharing 100 photos with CloudFire against someone sharing with "the famous competitor". Very much like what Steve Jobs has done showing IPhone 3GS downloading time versus IPhone 4.

-- Fred (@fredguth)

By: From Minimum Viable Product to Landing Pages « AmethystRSS Blog

From Minimum Viable Product to Landing Pages « AmethystRSS Blog — Thu, 08 Jul 2010 21:48:18 +0000

[...] morning I read Ash Maurya’s blog on From Minimum Viable Product to Landing Pages. Really nice, detailed look at his experience bootstrapping several products, pivoting an [...]

By: Wellington A.

Wellington A. — Mon, 14 Jun 2010 06:08:14 +0000

I think stumbleupon had to be in another languages as well, I myself read loads of articles in Spanish and Portuguese and I never notice ways to share them at stumbleupon and similar sites cuz the support is 100% English. That's what sucks on stumbleupon.

By: Robin Chauhan

Robin Chauhan — Sun, 13 Jun 2010 00:34:09 +0000

I really enjoyed this article, Ash, thankyou.

Can you please share, how did the final version improve your conversion rates?

By: From Minimum Viable Product to Building A Landing Page » News, Hacker, View, Comments » Adjoozey

Sat, 12 Jun 2010 01:35:30 +0000

[...] Comments View flooded place on Hacker News [...]

By: website builder

website builder — Tue, 01 Jun 2010 11:39:54 +0000

I disagree with this. People often have low traffic on stumbleupon because they are lacking strategies on how to get good traffic from stumbleupon. There are a lot of guides in the net on how to gain traffic on stumble.

By: Laurence

Laurence — Wed, 24 Feb 2010 12:52:45 +0000

Fantastic post, thanks for sharing all of this detail!

By: Ash Maurya

Ash Maurya — Thu, 18 Feb 2010 19:40:21 +0000

Roberto –

Yes, split testing is predicated on having enough traffic or enough time. Qualitative testing can also be used in the form of face-to-face usability tests and customer interviews to complement.

By: Roberto Martinez

Roberto Martinez — Thu, 18 Feb 2010 18:57:02 +0000

I just found this post and it is very good. It encourage me to do a similar experiment. One thing that no one realize is the time that all these tests consume. Could you share? No meaning to ask what enough is enough but it will give a frame of when giving up a test and re-iterate.

Thanks,

Follow me on twitter @yobelto @bigpocket

By: phillipmarlow

phillipmarlow — Sun, 14 Feb 2010 10:00:00 +0000

Came to this page via Ramit. Great case study. Stumbleapon traffic sucks : (

By: My take on Customer Development and the Lean Startup | Recess Mobile Blog

My take on Customer Development and the Lean Startup | Recess Mobile Blog — Sat, 09 Jan 2010 13:30:02 +0000

[...] an example of a MVP in action, see Ash Maurya’s “From Minimum Viable Product to Landing Pages” or Tim Ferriss’ approach to selecting a book title, at ~2:26m in (the relevant Hacker News [...]

By: Check Out These Startup Blogs

Check Out These Startup Blogs — Wed, 11 Nov 2009 03:56:59 +0000

[...] ashmaurya.com by Ash Maurya – Recently I read: From Minimum Viable Product to Landing Pages [...]

By: Achieving Product/Market Fit

Achieving Product/Market Fit — Tue, 10 Nov 2009 13:00:03 +0000

[...] Proposition statements and tested them both face-to-face and through other channels as detailed in my last post. My objective was not so much optimizing the landing page for conversion but for engagement – [...]

By: Miguel Hernandez

Miguel Hernandez — Sun, 08 Nov 2009 02:19:54 +0000

Ash this was and extremely valuable post for me as I get closer to releasing my own product. I’ve already created a landing page but had done no research as to what should go where and why. This information is going to be vital to do my own testing once I launch.
Curiosity is the key, I like that, you only have a couple of seconds to grab attention and if you fail they are gone!

By: Weekend Reading #2

Weekend Reading #2 — Thu, 05 Nov 2009 00:04:06 +0000

[...] From Minimum Viable Product to Landing Pages [...]

By: Greg Moreno

Greg Moreno — Wed, 04 Nov 2009 17:47:47 +0000

This is a very informative post. Already bookmarked it.

With regards to the call to action button, I would emphasize the “Try us for free” and de-emphasize the ‘View demo’ (maybe just make it a link). I haven’t done any A/B testing but I think emphasizing one action would increase the probability of customers doing that action.

By: Pietro Polsinelli

Pietro Polsinelli — Wed, 04 Nov 2009 11:58:35 +0000

Really interesting, in particular for me because I went through similar considerations: Get visitors to read and remember your home page

By: Ash Maurya

Ash Maurya — Wed, 04 Nov 2009 05:54:03 +0000

Casey –

I will be sharing conversion numbers as I start optimizing the conversion funnel. So far I’ve been working just the top of the funnel and really optimizing for engagement (low bounce rate) and not conversions.

Best.

By: Casey

Casey — Wed, 04 Nov 2009 01:41:49 +0000

I’m in the very early part of my own startup, and this is the most fascinating post on the topic since I read Tim Ferriss’ Gyminee post. Awesome!

Any chance you could bust out the conversion numbers? That would really take this to a whole another level of understanding and put the changes in context.

I don’t know why more people don’t do this type of sharing. I certainly plan on it. What a shame it is to be a mad experimenter and have nobody to share it with.

By: A tale of disappointment, betrayal and ultimate vindication.

A tale of disappointment, betrayal and ultimate vindication. — Wed, 04 Nov 2009 01:18:37 +0000

[...] out by one of the mega-authors. I’m talking about Ash Maurya’s post today, “From Minimum Viable Product to Landing Pages.” If you’re a microISV you’re going to want to go to this post, print it, and [...]

By: links for 2009-11-03 « Blarney Fellow

links for 2009-11-03 « Blarney Fellow — Wed, 04 Nov 2009 01:09:08 +0000

[...] From Minimum Viable Product to Building A Landing Page (tags: analytics product-management design optimization marketing) [...]

By: Phil Derksen

Phil Derksen — Tue, 03 Nov 2009 22:40:30 +0000

Excellent post. It’s interesting to follow the landing page iterations through your 5 versions. I’ll probably test out the phrase “for busy people” on a landing page of my own app that in the works. I also just tried http://www.usertesting.com for the first time as well and the results were quite helpful.

By: Amit Upadhyay

Amit Upadhyay — Tue, 03 Nov 2009 21:44:55 +0000

Very informative. Keep it up.