Comments on: From Minimum Viable Product to Landing Pages

By: Laurence

Laurence — Wed, 24 Feb 2010 12:52:45 +0000

Fantastic post, thanks for sharing all of this detail!

By: Ash Maurya

Ash Maurya — Thu, 18 Feb 2010 19:40:21 +0000

Roberto –

Yes, split testing is predicated on having enough traffic or enough time. Qualitative testing can also be used in the form of face-to-face usability tests and customer interviews to complement.

By: Roberto Martinez

Roberto Martinez — Thu, 18 Feb 2010 18:57:02 +0000

I just found this post and it is very good. It encourage me to do a similar experiment. One thing that no one realize is the time that all these tests consume. Could you share? No meaning to ask what enough is enough but it will give a frame of when giving up a test and re-iterate.

Thanks,

Follow me on twitter @yobelto @bigpocket

By: phillipmarlow

phillipmarlow — Sun, 14 Feb 2010 10:00:00 +0000

Came to this page via Ramit. Great case study. Stumbleapon traffic sucks : (

By: My take on Customer Development and the Lean Startup | Recess Mobile Blog

My take on Customer Development and the Lean Startup | Recess Mobile Blog — Sat, 09 Jan 2010 13:30:02 +0000

[...] an example of a MVP in action, see Ash Maurya’s “From Minimum Viable Product to Landing Pages” or Tim Ferriss’ approach to selecting a book title, at ~2:26m in (the relevant Hacker News [...]

By: Check Out These Startup Blogs

Check Out These Startup Blogs — Wed, 11 Nov 2009 03:56:59 +0000

[...] ashmaurya.com by Ash Maurya – Recently I read: From Minimum Viable Product to Landing Pages [...]

By: Achieving Product/Market Fit

Achieving Product/Market Fit — Tue, 10 Nov 2009 13:00:03 +0000

[...] Proposition statements and tested them both face-to-face and through other channels as detailed in my last post. My objective was not so much optimizing the landing page for conversion but for engagement – [...]

By: Miguel Hernandez

Miguel Hernandez — Sun, 08 Nov 2009 02:19:54 +0000

Ash this was and extremely valuable post for me as I get closer to releasing my own product. I’ve already created a landing page but had done no research as to what should go where and why. This information is going to be vital to do my own testing once I launch.
Curiosity is the key, I like that, you only have a couple of seconds to grab attention and if you fail they are gone!

By: Weekend Reading #2

Weekend Reading #2 — Thu, 05 Nov 2009 00:04:06 +0000

[...] From Minimum Viable Product to Landing Pages [...]

By: Greg Moreno

Greg Moreno — Wed, 04 Nov 2009 17:47:47 +0000

This is a very informative post. Already bookmarked it.

With regards to the call to action button, I would emphasize the “Try us for free” and de-emphasize the ‘View demo’ (maybe just make it a link). I haven’t done any A/B testing but I think emphasizing one action would increase the probability of customers doing that action.

By: Pietro Polsinelli

Pietro Polsinelli — Wed, 04 Nov 2009 11:58:35 +0000

Really interesting, in particular for me because I went through similar considerations: Get visitors to read and remember your home page

By: Ash Maurya

Ash Maurya — Wed, 04 Nov 2009 05:54:03 +0000

Casey –

I will be sharing conversion numbers as I start optimizing the conversion funnel. So far I’ve been working just the top of the funnel and really optimizing for engagement (low bounce rate) and not conversions.

Best.

By: Casey

Casey — Wed, 04 Nov 2009 01:41:49 +0000

I’m in the very early part of my own startup, and this is the most fascinating post on the topic since I read Tim Ferriss’ Gyminee post. Awesome!

Any chance you could bust out the conversion numbers? That would really take this to a whole another level of understanding and put the changes in context.

I don’t know why more people don’t do this type of sharing. I certainly plan on it. What a shame it is to be a mad experimenter and have nobody to share it with.

By: A tale of disappointment, betrayal and ultimate vindication.

A tale of disappointment, betrayal and ultimate vindication. — Wed, 04 Nov 2009 01:18:37 +0000

[...] out by one of the mega-authors. I’m talking about Ash Maurya’s post today, “From Minimum Viable Product to Landing Pages.” If you’re a microISV you’re going to want to go to this post, print it, and [...]

By: links for 2009-11-03 « Blarney Fellow

links for 2009-11-03 « Blarney Fellow — Wed, 04 Nov 2009 01:09:08 +0000

[...] From Minimum Viable Product to Building A Landing Page (tags: analytics product-management design optimization marketing) [...]

By: Phil Derksen

Phil Derksen — Tue, 03 Nov 2009 22:40:30 +0000

Excellent post. It’s interesting to follow the landing page iterations through your 5 versions. I’ll probably test out the phrase “for busy people” on a landing page of my own app that in the works. I also just tried http://www.usertesting.com for the first time as well and the results were quite helpful.

By: Amit Upadhyay

Amit Upadhyay — Tue, 03 Nov 2009 21:44:55 +0000

Very informative. Keep it up.

By: Laurence

Laurence — Tue, 03 Nov 2009 21:11:20 +0000

Fantastic post, thanks for sharing all of this detail!

By: From Minimum Viable Product to Building A Landing Page « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit

Tue, 03 Nov 2009 20:56:05 +0000

[...] From Minimum Viable Product to Building A Landing Pageashmaurya.com [...]

By: Ash Maurya

Ash Maurya — Tue, 03 Nov 2009 19:25:24 +0000

Adam –

Yes, I’ve came across clicktale before and have been meaning to try it. However, I think it’s more in the visual site analytics space like Crazy Egg. So far I’ve been getting by with Google Analytics. My current thinking is that the utility of analytics is directly proportional to the number of steady state visitors. Until you achieve some meaningful traffic, usability testing is more effective.

Thanks for the link.

By: Adam

Adam — Tue, 03 Nov 2009 18:49:20 +0000

Great post,
I wonder if you’ve taken a look at clicktale, where you can watch a recording of users interacting with your site.

I have no relationship with them, but I found it very useful to see the users I send to the site interacting with it.

By: uberVU - social comments

uberVU - social comments — Tue, 03 Nov 2009 18:25:45 +0000

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