Comments on: How I am Measuring Product/Market Fit

By: Achieving Flow in a Lean Startup « The Roach Post

Achieving Flow in a Lean Startup « The Roach Post — Fri, 29 Jan 2010 16:52:55 +0000

[...] covered my conversion dashboard in detail in previous posts. Having a few actionable metrics is all I need to identify and prioritize the most critical [...]

By: Michael Zipursky

Michael Zipursky — Wed, 16 Dec 2009 22:40:07 +0000

The breakdown of how you’re measuring product/market fit is interesting.

1. How/where did you learn to create dashboards?

Reading Getting to Plan B (great book) – first real study of dashboards’ role in a startup.

2. Wondering if you have any tips on creating/using them?

By: Achieving Flow in a Lean Startup

Achieving Flow in a Lean Startup — Tue, 08 Dec 2009 16:14:58 +0000

[...] covered my conversion dashboard in detail in previous posts. Having a few actionable metrics is all I need to identify and prioritize the most critical [...]

By: Peter Crkon

Peter Crkon — Sun, 06 Dec 2009 11:23:11 +0000

Only came across this yesterday, very interesting and hepful! Thanks and keep it up!

By: A First Look at Some Metrics Numbers

A First Look at Some Metrics Numbers — Thu, 03 Dec 2009 16:03:42 +0000

[...] 2, 2009 ShareLast time I shared my conversion dashboard and promised some numbers. I don’t have all the numbers yet. [...]

By: Michael Zipursky

Michael Zipursky — Tue, 01 Dec 2009 05:48:46 +0000

Ash, amazing posts! Keep them coming when you can – great insights! Cheers.

By: Marko

Marko — Mon, 30 Nov 2009 10:30:15 +0000

Ash, this is great stuff. We are at more or less the same stage in the process and it’s of great help to see how you are defining your metrics. Keep it up!
Marko
http://hopshopper.com

By: Natalie Hodge MD FAAP

Natalie Hodge MD FAAP — Sun, 22 Nov 2009 23:50:05 +0000

Thanks for sharing… just signed up for Kissmetrics beta, will be interesting to see if easier than google analytics, I’m hoping its free for duration of the beta… comparing to monthy analytics like hubspot… anyone out there using hubspot by the way??

Natalie Hodge MD FAAP
Medical Director
Personal Medicine
http://www.personalmedicineinternational.com
” Your Doctor Comes to You”

By: Casey

Casey — Thu, 19 Nov 2009 02:30:21 +0000

This stuff is definitely fascinating. Keep it up!

By: Ash Maurya

Ash Maurya — Wed, 18 Nov 2009 15:15:24 +0000

Thanks for the comment Claudiu –

First, I’d like to point out that the only people ignored are those that bounce i.e. don’t even browse. All others get measured as engagement. Also, the analytics tool I’m using does track repeat visitors so even if they browse a few times before they signup, they are correctly tracked.

The service is still fairly new and yes you do have to invest some time upfront to attract just enough level of engagement to move people further down the funnel to the product. A lot of people spend time optimizing the acquisition process but if the product isn’t right, that’s just wasted effort.

Once the product fit is there, you will go back (with your new learning) and optimize the site for increased engagement.

Cheers,

Ash

By: Claudiu

Claudiu — Wed, 18 Nov 2009 09:33:34 +0000

Hi Ash,

Thanks a lot for your sharing. I love the one page dashboard and placing all your important KPIs in there. Is this something you’ve just started or has it been going for a while?

I like it cause almost all of your KPIs talk about user engagement from your visitors. You focus a lot of attention on the users who don’t just browse but rather engage.
However this assumes that people who just browse are not interested in your product that much… which is not always true.

Well, just a thought. Anyway, I am going back to my drawing board and get my own cool dashboard as well. Thanks a lot.

By: Dan Hodgins

Dan Hodgins — Wed, 18 Nov 2009 08:18:49 +0000

Will add your insights to my business system tonight.

Of particular interest is the fact that you are measuring everything, but realizing that numbers must have context and meaning to be relevant and actionable.

By: Suhail

Suhail — Wed, 18 Nov 2009 02:45:35 +0000

Hi Ash,

Thanks for using us and the explanation of how you’re using Mixpanel. Feel free to send me an email anytime regarding your feedback at suhail[at] mixpanel [dot] com.

I agree, our funnel view could be better and I am interested in what you think would be better =)

Suhail

By: Ariel Di Stefano

Ariel Di Stefano — Tue, 17 Nov 2009 20:56:38 +0000

Great Post, as usual.

I really like your pragmatic approach using the best of each technique (LeanStartups, AARRR, etc).

By: uberVU - social comments

uberVU - social comments — Tue, 17 Nov 2009 18:07:59 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by damon: RT @ashmaurya How I am Measuring Product/Market Fit – http://bit.ly/4aXwAt // this is great to see. I need to do similar. keep it up, Ash!…

By: Twitted by ericries

Twitted by ericries — Tue, 17 Nov 2009 17:26:55 +0000

[...] This post was Twitted by ericries [...]

By: TJ Goan

TJ Goan — Tue, 17 Nov 2009 16:49:19 +0000

I really apprecitate you allowing us to follow your progress!

Thanks for sharing and good luck to you,