Coming Soon: Getting Lean – the book

March 14, 2010

Based on encouragement from readers, I’ve decided to undertake writing a short book on applying bootstrapping, customer development, and lean startup techniques to web startups. The book will cover practical techniques for iterating a web application to product/market fit and (like my blog) will build on the works of Steve Blank, Eric Ries, Dave McClure, Sean Ellis, and others.

You can find the landing page with the first cut of the table of contents here: Getting Lean – the book.

What do you think? Please leave any comments, feedback, or questions below:

Related posts:

  1. Book Update – Running Lean
  2. Building a Lean Startup (Austin Lean Startup Meetup, Feb 2010)
  3. 3 Rules for Building Features in a Lean Startup
  4. Achieving Flow in a Lean Startup
  5. Bootstrapping a Lean Startup

Tagged as: customer development, lean startup, product/market fit

  • Good luck with your book Ash...and thanks for a great presentation at least week's Startup Lessons Learned Conference.

    I'm just about to buy the 'cliff notes' Customer Development eBook at CustDev.com - Hopefully the two books will be complimentary and not competitive?
  • Matthew -

    The books will definitely be complementary. Brant/Patrick's book focusses really deep on the customer discovery process while I'll be outlining the journey from inception to product/market fit looking at both customer development and product development.

    I will add that even if the books were on the exact same topic, I'd still recommend reading them. My biggest takeaway from the conference came from the case studies. While the core principles were all the same, there were enough differences in how those were taken to practice that made them immensely valuable.
  • Great, thanks for the reply Ash.
    If you need any case studies, please do let me know....we are certainly aiming to getting as lean as possible with our latest web app, and it's paying off quite remarkably already.
  • Tiago
    How much will it cost?
  • e-book at $19, paper version at $25 with a 25% pre-order discount.
  • Tiago
    Just to follow up my last comment, I think $19 is way too pricy given that we can buy almost any book for $9.99.

    My opinion is that you would get more free marketing if the book is cheaper than $19.

    Just my 2 cents. ;) I wish you the best.

  • Tiago
    Are you thinking in creating a Kindle version of the book soon? It would be my first choice.

  • Thanks for the comments Tiago... This will be a self-published book and won't benefit from the marketing muscle and distribution of a publisher. Pricing is still being tested and I appreciate your feedback.

    If there are resources to easily create a Kindle version, I'd support it. Otherwise, not.
  • Jason
    I will buy a copy if I can get it on my ipad through the ibook store, but I don't need a hardcopy.
  • Greg C.
    I like how you are doing web customer development (i.e. your mock-ups and landing page, this blog post) for your book on web app customer development. I will definitely read it.
  • Thanks for the support... Will put up a pre-order page shortly...
    After all, getting paid is the ultimate validation, right ?
  • Tor
    Great, put me on the pre-order list . I am sure that you have looked into the distribution process of http://www.businessmodelgeneration.com/? Looking forward to it.
  • Theo Mills
    It sounds a little too much like 37signals "Getting Real" IMO, and I think the topics of the two books are similar enough to cause confusion.

    In fact, all the letters are exactly the same save for the "R"!
  • I agree. Too "me, too" in name and look right now. Idea is great and I'll likely read it.
  • davidduey
    Excellent! I can't wait to get a copy; in fact, I'd be happy to pre-order.
  • I´d be happy to pre-order as well. ;)
  • Long overdue! As good as bought for me. Could you try using a traditional publisher so the word spreads far and wide. I would recommend you speak to the 37 Signal guys.

    Suggestion: The title might appeal to a narrow group of people those already conversant with Steve Blanks work. If we (LeanStartupMovement) want these ideas to become mainstream, we have to market to those that do not understand LeanStartUp but will appreciate it.
  • Ganesh Swami
    Ash, I've been a long time reader of your blog and often bookmark your posts. I really enjoy the details (specially the ones on pricing.) I will definitely buy a copy and also recommend it to my friends. Thanks.
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