Case-Study: InfoChimps and Transitioning to Lean

Transitioning to Lean once you already have a product in the market (with some success) is inherently hard because you have to revisit the past and question that success against your original goals. Then make the hard “pivot versus persevere” decision. At this month’s Austin Lean Startup meetup, Tim Gasper, Jim England and Dhruv Bansal from Infochimps shared a great case-study on just that.

Infochimps is a data marketplace and API provider. They collect, format, and sort information from various sources to make it easier for others to use. High-level concept: Amazon.com for datasets.

Until recently their vision has been driven by technology. However, they realized that in order to become a world-class company they must adopt a more customer driven/Lean approach.

This talk is broken into 2 acts.

In Act 1, Tim Gasper leads the discussion and covers how they used customer interviews to find problems worth solving, and now that they have some real facts, how they are diagnosing whether to pivot or persevere.

In Act 2, Jim England and Dhruv Bansal talk about how they re-architected their existing user flow for maximum learning and how they tweaked Google Analytics to allow them to measure their customer lifecycle.

Enjoy!

Want More Tactical Techniques for Systematically Building Your Startup?

Since writing my book, I’ve taught dozens of workshops, fielded hundreds of questions, and adapted these principles to startups ranging from web to enterprise to clean tech.

While I’ve been amazed by how well these principles apply across a range of products and business models, the major obstacle for most still centers around the reduction of these principles to actionable tactics.

I’m taking this next iteration of learning and turning it into a Running Lean Mastery series.

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http://twitter.com/AndrewKorf Andrew Korf
Great talk – thanks for sharing. It would be interesting to go looking for more startups that are building infrastructure for the next web. For example standards organizations that would help create trust around the sharing of data.
[Reply]
Alberto_temporal
I am a
follower of your interesting blog. I found recently a link you may already
know on
Eric Ries on ‘The Lean Startup’ , but I send it to you just in case is of your interest.

http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=2879

Best
wishes,

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It is great to see how other companies with already built products take a step back and apply lean.
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Pingback: Case-Study: InfoChimps and Transitioning to Lean | Tech Start Hub
Nicole :)
Thanks for interesting audio.. really like your posts
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