Comments for ash maurya

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Comment on Why Are You Doing a Startup? by custom essays

custom essays — Sat, 18 Feb 2012 09:46:00 +0000

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Comment on Your Product is NOT “The Product” by Tobias Bray

Tobias Bray — Fri, 17 Feb 2012 14:02:00 +0000

Curious as to why this lacks a Benefits Section. One of the challenges for most start ups is that they sell features, not benefits. I think that using features as a benchmark aligns an organization to sell and market on a commodity basis. It is true that people buy from people who solve their problems. I think a more important point is that people buy from people who understand their problem and decrease the friction in visualizing the outcome. Features are the means and benefits are the result. Buy focusing on features, the buyer has to think and that means educating the buyer. Having to educate a buyer creates friction and allows them to come up with more objections.

Comment on Spark59 Manifesto by custom essay

custom essay — Thu, 16 Feb 2012 22:02:00 +0000

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Comment on How Yoga Made Me a Better Lean Startup Practitioner by custom essays

custom essays — Thu, 16 Feb 2012 13:09:00 +0000

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Comment on The 10x Product Launch by Ariel Kirkwood

Ariel Kirkwood — Thu, 16 Feb 2012 01:35:00 +0000

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