Life’s too short to build something nobody wants.
I have been an entrepreneur for more than a decade, and throughout that time I have been in search of a better, faster way for building successful products.
Then I ran into early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. I joined in on the conversation and have been rigorously applying and testing these principles since then. I started sharing my learning on this blog, which then turned into a book, and subsequently into a series of products aimed at helping entrepreneurs raise their odds of success.
That is my mission and reason for being.
Most Products Fail. Learn How to Raise Your Odds of Success.
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“Ash has laid out a clear compass for anyone to validate their ideas, solve real problems and create a successful business.
I’d encourage Running Lean to anyone trying to get a business off the ground.”
- Noah Kagan, Chief Sumo of AppSumo.com
[ The book that started it all ]
Running Lean outlines a systematic methodology for quickly vetting product ideas and raising your odds of success.